This Cookie Policy explains how AMA.ms ("AMA," "we," "us," "our") uses cookies and similar technologies on our website and services (the "Platform"). This policy should be read together with our Privacy Policy.
Cookies are small text files stored on your device (computer, phone, tablet) when you visit a website. Cookies help websites work, remember your settings, and understand how people use the site.
We also use similar technologies such as:
Pixels / tags (small code that tracks page actions)
SDKs (in apps, if used)
Local storage (browser storage used for site functions)
For simplicity, we call all of these cookies in this policy.
We use cookies to:
Make the Platform work (essential functions)
Keep the Platform safe (security, fraud prevention)
Remember your choices (like language)
Understand usage (analytics and performance)
Measure marketing (ad measurement and conversions)
A) Strictly Necessary Cookies (Always On)
These cookies are required for the Platform to function and for payments to work safely. They help with things like:
logging in and staying logged in
security and fraud prevention
load balancing and basic site performance
These include cookies used by our payment processor (Stripe) to detect and prevent fraudulent transactions. These are essential for the security of your account and payments. You cannot turn these off in our cookie tool, because the Platform (including checkout) may not work without them.
B) Preference Cookies
These remember your choices, such as:
language
region
basic UI preferences
C) Analytics Cookies
These help us understand how people use AMA.ms, such as:
which pages are visited
what features are used
where users get stuck
performance and errors
We use this to improve the Platform.
D) Marketing Cookies (Advertising / Conversion)
These help us:
measure ad performance (for example, whether someone visited after an ad)
show AMA ads on other platforms (where allowed)
build audiences for marketing (where allowed)
Marketing cookies may be set by us or by third-party partners.
We use both first-party and third-party cookies on our Platform. Below is a list of the specific cookies we currently use, their providers, and how long they stay on your device.
A) Strictly Necessary Cookies
Session / Auth cookies (AMA.ms via Better Auth) — Maintain login session and authenticate requests. Duration: session to 30 days.
CSRF token (AMA.ms) — Prevent cross-site request forgery. Duration: session.
__stripe_mid (Stripe) — Fraud prevention and payment security. Duration: 1 year.
__stripe_sid (Stripe) — Fraud prevention and payment security. Duration: 30 minutes.
cc_cookie (AMA.ms) — Stores your cookie consent preferences. Duration: 6 months.
B) Preference Cookies
sidebar_state (AMA.ms) — Remembers sidebar expanded or collapsed state. Duration: 7 days.
C) Analytics Cookies
Rybbit analytics script (Rybbit, app.rybbit.io) — Privacy-friendly website analytics: page views, feature usage, performance, and session replay. Duration: session.
D) Marketing Cookies
_fbp (Meta / Facebook) — Tracks visits from Facebook and Instagram ads for conversion measurement. Duration: 90 days.
_fbc (Meta / Facebook) — Stores click identifiers from Facebook ad clicks. Duration: 90 days.
Facebook Pixel (Meta / Facebook) — Tracks page views and events for ad targeting and conversion measurement. Duration: session.
Twitter/X Pixel (X Corp) — Tracks page views for conversion measurement from X ads. Duration: session.
_twclid (X Corp) — Stores click identifiers from X ad clicks. Duration: up to 2 years.
Some cookies may be set by third parties that provide services to us, such as:
analytics providers
advertising platforms
security/fraud tools
payment providers (for example, Stripe)
These third parties may collect information about your device and activity over time and across websites. They use this data under their own privacy policies.
Examples of common providers businesses use include Google Analytics, Meta/Facebook, TikTok, and similar platforms. AMA.ms will only use them if enabled in our setup.
If you are in a region where consent is required (such as the EU/EEA/UK), we will show a cookie banner when you first visit.
Prior Consent Rule
We do not place analytics, preference, or marketing cookies on your device unless you explicitly consent to them by clicking Accept in our cookie banner. If you do not interact with the banner or choose Reject All, we will only use strictly necessary cookies required for the Platform and payments to function. You can accept or reject non-essential cookies and change your choice later.
If you reject non-essential cookies, we will still use strictly necessary cookies.
A) Cookie settings on our site
Where available, you can change your cookie choices using our cookie banner or cookie settings tool.
B) Browser settings
You can also control cookies in your browser:
block cookies
delete cookies
allow cookies only for certain sites
If you disable cookies, some parts of the Platform may not work correctly (for example, staying logged in or completing checkout).
C) Advertising choices
Depending on your device and region, you may be able to limit ad tracking via:
your phone settings (iOS/Android privacy settings)
platform ad settings (Google, Meta, TikTok, etc.)
Opting out does not mean you will see no ads—only that ads may be less relevant.
Some browsers support Do Not Track (DNT) or Global Privacy Control (GPC) signals. While there is no universal standard for DNT, AMA.ms aims to honor GPC signals where required by law as a valid opt-out of certain non-essential tracking.
Even if you use GPC or similar controls, we may still use strictly necessary cookies for security and core Platform functions.
Some cookies are deleted when you close your browser (session cookies). Others stay longer (persistent cookies) so the Platform can remember settings or measure performance over time.
The exact time depends on the cookie type and provider.
We may update this Cookie Policy from time to time. We will change the Last Updated date at the top. Your continued use of the Platform means you accept the updated policy.
If you have questions about cookies or privacy, contact:
Email: support@ama.ms
EXCT Inc.
Update your analytics and marketing cookie choices anytime.